Designing and Launching a New Product

Designing and Launching a New Product

            There are many stages in launching and marketing a new product. At the beginning of the process, a new idea discussed by a commitee. If the committee likes the idea, some market research is done to see if the idea has real potential in the marketplace. Next, the results of the market research are analysed and any necessary changes or revisions to the original concept design are made. 

            When the revisions are completed, a prototype of the product is then produced and tastis. At about the same time, an adversiting campaign is sales are carefully monitored in a es market for a number of months. The result of the test are analysed, and on the basis of these results, the product is modified or developed. Finally, if all has gone well, the product goes into mass production.